Using Gestalt Theory in Poster

This is the poster of the 144th Exhibition German AGI Graphic Design Perfect Form. I found this poster on Internet and I quite interested in it because it was a good example for what I learn about Gestalt Theory for design.

Gestalt Theory was used efficiently in this poster is “Closure”. It made viewers to be involved into the poster. As they take a look at the poster, their brain immediately fill in the blank space of the letter to make these letters become the letter A and G. The reason for this is these letters are so familiar with them.

Besides, the “Circle” next to the G letter is presented for the letter I. Designer just used a dot to remind viewer about the “I" letter. Three letter AGI are bigger and align in the centre of the poster to attract the attention of audience.Other texts are in small size to give space for text to breath and these text are also alignment in left to make audience easy to read the information.

http://www.dnp.co.jp/gallery/ddd/dki/d144/d144ki_e.html